About us 
Claire McMaster is the Lead Coach and Director of Simply Change Coaching.
Claire has a fresh, genuine approach to Coaching - to aim for meaningful goals, keep it simple and enjoy the change. Claire draws her core methodology from the Positive Psychology forum, her aim is to encourage and enable the use of strength based change techniques. Keeping it simple, Claire believes that the identification and reflection of personal strengths are every individual’s toolkit for change.
Claire’s passion lies in performance enhancement whether in the personal or business forum believing that every individual has the capacity to work at their optimal level of functioning – an experience that ultimately enhances well being.
Claire has worked with numerous global organisations. She feels the key asset of a business is its people and that coaching is paramount for the sustainability of an organisation’s success. Claire believes that coaching assists the opportunity for an organisation to provide a personal development and growth strategy for its key talent, which in turn retains valuable intellectual property. The alignment of business targets with the attitudes of key players will ultimately influence the cultural behaviour of an organisation and assist with sustained growth and profitability. Claire’s coaching experience has assisted individuals through their employment life cycle, including organisational restructuring, leadership changes, team dynamics and career diversification.
Claire holds a BSc Hons in Applied Psychology from the University of Ulster and an MSc in Coaching Psychology from the University of Sydney. Claire has a successful 14 year international corporate career in learning & development, talent management, re-sourcing and organisational change. Claire has coached individuals at the executive, mid management and team member level in various sectors such as the Retail, IT, Telecommunications, Banking & Financial Service industries.
In her spare time Claire enjoys the balance of spending time with family and friends, meditation, travel, reading and more recently cooking. She is also an advent participator in various sporting activities including triathlons, open water swimming, long distance cycling and running, and recently completed her second marathon.
Coaching Methodology
Action orientated coaching requires theoretical and evidence based frameworks to assist clients in their journey towards personal vision and goal attainment. Positive Psychology provides measurement tools and interventions to aid such a process. The goal of the intervention is increased happiness and well being.
At Simply Change Coaching the emphasis is on increased performance, whether its behavioural, practical or emotional change. The performance measurement is self directed at all times, the Coach is there merely to facilitate the changing thought process.
What is Performance?
- Goal orientated action that produces measurable change resulting in optimal functioning for an individual – this is known as Flow!
- Flow is the inner experience in which attention is invested in a realistic goal, the pursuit of the goal brings order in awareness because a person must concentrate attention at the task at hand. This period of struggle to overcome challenges and once gaining control cannot but grow a person into a more complex being. By stretching skills and aiming towards higher challenges it ultimately develops individuals and increases their capabilities to ensure the highest level of performance at which that individual can operate at any given point in time.
Why focus on Flow?
- Flow is ever changing, adapting and promotes optimism and a natural resilience.
- Flow is a product of motivation and mental stamina.
- Motivation is the inner state that energises, activates, and directs the behaviour of an individual as he or she strives to attain a goal.
The Focus of Simply Change Coaching
The heightened awareness facilitated by Simply Change Coaching leads to a change in the type of motivation and choice of the individual to enhance mental stamina and create new behaviours. The human system is goal seeking by definition. Positive self direction in the form of coaching assists individuals to progressively realise the intrinsic goals that work for them as an individual. This is turn will assist the promotion of increased happiness and well being.